Idea Napkin No. 2

1. My name is Agatha Robinson. I am a third-year Information Systems major. Some of my skills are that I am very determined and hard working. Also, I would like to see a significant change on the campus that would make it more valuable for future students. This business would play a major role in my life because it would be something I would use every day since it was based on my own experiences.

2. I am offering an extension of the current SNAP program called SNAPX. SNAPX would take off-campus students to their housing accommodations during the night so they would not have to walk home at night or use an uber. SNAPX would run form 6:30 pm to 3:00 am. SNAPX would go to off-campus housing located 1-2 miles off campus and have a van meant solely for the off-campus routes.

3. I am offering it to off-campus students who end up leaving campus late at night. It is specifically meant for the students who leave late because it is unsafe for students to walk home at night, especially if they are alone. I believe that females will be the majority of customers because females tend to be targeted more at night than males, and many females are aware of this. Also, the students would not have a car or scooter with them on campus.

4. Consumers will care about my product because it will provide them a sense of reliable security when they are ready to head home at night. SNAPX would also be completely free, which is also important for college students.

5. What sets me apart is that my product is completely free for the students. It is not used to make money, rather it is just created to help make the students experience a little easier. Also, my product satisfies an unmet need that is clearly prevalent throughout the school. Many people can clearly see that there is a need for a SNAP extension for off-campus students, so my product would actually be valuable to the betterment of the school.

I do think these elements fit together well. There is a visible need for more resources for off-campus students, especially reliable free transportation. SNAPX would satisfy that unmet need and make living off campus easier for many students at UF. I did not have any constructive feedback on my first Idea Napkin, so I reread it and tried to think of what I could improve on it. When I did differently was to try to not be so repetitive and add more of my own strengths and skills in the first question.