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My prototypical customer is a UF undergraduate female who is a sophomore. She is from Hoboken, New Jersey and is studying Computer Science minoring in Graphic Design. She likes to spend time with friends and family, listen to music and shop. She loves watching Netflix and Hulu. she especially loves Marvel movies. Since she is an engineering major, she spends a lot of time at the library studying alone or in groups and doing homework. She is also involved in extracurriculars. She is a member of the annual fashion show, Fashion Xclusive. She is a model and on the executive board. She does not have a car because her parents do not think she needs one while she's at college. She loves reading comedy-drama books and young adult romance novels. She just turned 20 years old, however, she feels like she is 30. This is because since she stays up so late studying, she does not get enough sleep at night.
She lives at University House off campus and loves her apartment complex. Because she is a female she realizes that there are some dangers of walking home alone at night, so she takes as many precautions as she can. She walks with her keys in her hand in case someone tries to attack her and her facetime her mother as she is walking. She also makes sure to continuously look around her to make sure she is not being followed. She ends up walking home at night basically every day, however with the longer days, she feels she has more time to walk home since the sun sets later.

I do have a lot in common with the prototypical customer. We share the same interest and hobbies, however, I am a junior and am a business student. We both do not have cars and end up leaving home late due to studying and homework. We both also live off campus and have to walk home alone at night. I do not think it is a coincidence that we have things in common because my business idea came from my personal experience and how to fix that. Therefore, the prototypical customers and I would share similarities because if I was not the creator of the idea, I would also be a prototypical customer.