https://www.youtube.com/watch?v=nDft6xAtNtI&feature=youtu.be
I did not receive any feedback on my second elevator pitch so again I just rewatched it and saw what I could improve on. This time around, I tried to stay more in the camera's frame and tried to make the pitch sound a bit smoother. I noticed I was able to say the pitch easier, but I still felt very unnatural and awkward in front of the camera like the first two times.
Friday, March 29, 2019
Reading Reflection No. 2
The book I chose was How to Fail at Almost Everything and Still Win Big written by Scott Adams. In my opinion, the main theme was to learn how to accept failure and use it as motivation to continue pushing forward until you reach success. In the book, dams had multiple lessons that he learned while navigating his career. Some of the lessons were to use systems instead of goals and to eat healthier. These lessons he learned taught him how to take care of himself so he could continue having failures and learning from them instead of feeling discouraged by them.
In ENT3003, I am always trying to think of ideas and ways to make my business idea better. I am also interviewing people in search of more ways to make the idea better. Sometimes my ideas do not always work out and that can be discouraging at times. Scott Adams book taught me lessons that would be helpful in navigating these failures and the failures I will face later on in life as well. One of the lessons that stuck with me was to follows systems instead of goals. He says that goals are specific objectives and systems are routines. People feel accomplished when they follow a system, however with a goal, once it is reached people simply look for another one.
One exercise I would design for the class would be to choose a lesson that Adams said he learned. I would then have them apply it to their everyday lives for 2 weeks. At the end of the 2 weeks, I would have them reflect on how their life and outlook has changed.
My biggest surprise was when Adams said that passion does not cause success, but success causes passion. This surprised me because I have always had a hard time finding a passion that I would like to turn into a career. Reading that Adams believes that success creates passion is very reassuring because I now feel I can find passion in whatever career choice I make. If one option is not successful I can move onto a choice that will be and find my passion there.
In ENT3003, I am always trying to think of ideas and ways to make my business idea better. I am also interviewing people in search of more ways to make the idea better. Sometimes my ideas do not always work out and that can be discouraging at times. Scott Adams book taught me lessons that would be helpful in navigating these failures and the failures I will face later on in life as well. One of the lessons that stuck with me was to follows systems instead of goals. He says that goals are specific objectives and systems are routines. People feel accomplished when they follow a system, however with a goal, once it is reached people simply look for another one.
One exercise I would design for the class would be to choose a lesson that Adams said he learned. I would then have them apply it to their everyday lives for 2 weeks. At the end of the 2 weeks, I would have them reflect on how their life and outlook has changed.
My biggest surprise was when Adams said that passion does not cause success, but success causes passion. This surprised me because I have always had a hard time finding a passion that I would like to turn into a career. Reading that Adams believes that success creates passion is very reassuring because I now feel I can find passion in whatever career choice I make. If one option is not successful I can move onto a choice that will be and find my passion there.
Friday, March 22, 2019
Growing Your Social Capital
Domain Expert: I spoke to someone who used to be an Uber driver. He is a domain expert because although he did not drive for SNAP, he did drive for uber so he has experience with driving people around to different routes. I met him through random talking and realized he was a driver. I asked him if I could tell him my idea for SNAPX. He would be useful because since he knows the Gainesville area he would be helpful in coming up with efficient routes that would be easy for the drivers to follow.
Market Expert: I spoke to a third-year transfer student. She is a market expert because she would be the prototypical customer for SNAPX. She does not have a car and lives off campus so she is the prime market expert. I went up to ask her if she lived off-campus and if she had a car. When she said yes I asked if I could talk to her. Including her in my network will be useful because since she is directly in the target market, she can help me make improvements to the business so it is in its best form.
Supplier: I spoke to one of the members of UF’s Student Government. They are a supplier because SNAP is funded by the UF Student Government, so SNAPX would be funded by Student Government also. I found them by going to the Student Government Office and asking to speak with one of the members. I asked if I could interview them and talk to them about an idea. Including this person in my network will be useful because it will help me figure out the proper funding to make sure SNAPX is actually feasible.
This experience was very interesting for me. I was surprised by how these different people were able to provide something different and to the creation of my idea. This was different than networking I had done before because, with this, I had to make sure the people I was speaking to fit the specific criteria of domain expert, market expert, and supplier. Usually, when I would network, I would just connect with anyone who was tied to the company.
Market Expert: I spoke to a third-year transfer student. She is a market expert because she would be the prototypical customer for SNAPX. She does not have a car and lives off campus so she is the prime market expert. I went up to ask her if she lived off-campus and if she had a car. When she said yes I asked if I could talk to her. Including her in my network will be useful because since she is directly in the target market, she can help me make improvements to the business so it is in its best form.
Supplier: I spoke to one of the members of UF’s Student Government. They are a supplier because SNAP is funded by the UF Student Government, so SNAPX would be funded by Student Government also. I found them by going to the Student Government Office and asking to speak with one of the members. I asked if I could interview them and talk to them about an idea. Including this person in my network will be useful because it will help me figure out the proper funding to make sure SNAPX is actually feasible.
This experience was very interesting for me. I was surprised by how these different people were able to provide something different and to the creation of my idea. This was different than networking I had done before because, with this, I had to make sure the people I was speaking to fit the specific criteria of domain expert, market expert, and supplier. Usually, when I would network, I would just connect with anyone who was tied to the company.
Idea Napkin No. 2
1. My name is Agatha Robinson. I am a third-year Information Systems major. Some of my skills are that I am very determined and hard working. Also, I would like to see a significant change on the campus that would make it more valuable for future students. This business would play a major role in my life because it would be something I would use every day since it was based on my own experiences.
2. I am offering an extension of the current SNAP program called SNAPX. SNAPX would take off-campus students to their housing accommodations during the night so they would not have to walk home at night or use an uber. SNAPX would run form 6:30 pm to 3:00 am. SNAPX would go to off-campus housing located 1-2 miles off campus and have a van meant solely for the off-campus routes.
3. I am offering it to off-campus students who end up leaving campus late at night. It is specifically meant for the students who leave late because it is unsafe for students to walk home at night, especially if they are alone. I believe that females will be the majority of customers because females tend to be targeted more at night than males, and many females are aware of this. Also, the students would not have a car or scooter with them on campus.
4. Consumers will care about my product because it will provide them a sense of reliable security when they are ready to head home at night. SNAPX would also be completely free, which is also important for college students.
5. What sets me apart is that my product is completely free for the students. It is not used to make money, rather it is just created to help make the students experience a little easier. Also, my product satisfies an unmet need that is clearly prevalent throughout the school. Many people can clearly see that there is a need for a SNAP extension for off-campus students, so my product would actually be valuable to the betterment of the school.
I do think these elements fit together well. There is a visible need for more resources for off-campus students, especially reliable free transportation. SNAPX would satisfy that unmet need and make living off campus easier for many students at UF. I did not have any constructive feedback on my first Idea Napkin, so I reread it and tried to think of what I could improve on it. When I did differently was to try to not be so repetitive and add more of my own strengths and skills in the first question.
2. I am offering an extension of the current SNAP program called SNAPX. SNAPX would take off-campus students to their housing accommodations during the night so they would not have to walk home at night or use an uber. SNAPX would run form 6:30 pm to 3:00 am. SNAPX would go to off-campus housing located 1-2 miles off campus and have a van meant solely for the off-campus routes.
3. I am offering it to off-campus students who end up leaving campus late at night. It is specifically meant for the students who leave late because it is unsafe for students to walk home at night, especially if they are alone. I believe that females will be the majority of customers because females tend to be targeted more at night than males, and many females are aware of this. Also, the students would not have a car or scooter with them on campus.
4. Consumers will care about my product because it will provide them a sense of reliable security when they are ready to head home at night. SNAPX would also be completely free, which is also important for college students.
5. What sets me apart is that my product is completely free for the students. It is not used to make money, rather it is just created to help make the students experience a little easier. Also, my product satisfies an unmet need that is clearly prevalent throughout the school. Many people can clearly see that there is a need for a SNAP extension for off-campus students, so my product would actually be valuable to the betterment of the school.
I do think these elements fit together well. There is a visible need for more resources for off-campus students, especially reliable free transportation. SNAPX would satisfy that unmet need and make living off campus easier for many students at UF. I did not have any constructive feedback on my first Idea Napkin, so I reread it and tried to think of what I could improve on it. When I did differently was to try to not be so repetitive and add more of my own strengths and skills in the first question.
Friday, March 15, 2019
Elevator Pitch No. 2
https://www.youtube.com/watch?v=c1-s9ISKok4
The feedback that stood out to me was to show more emotion in my voice when I spoke. This time around, I decided to stand up and try to move around to incite more emotion in my voice. I also tried to sound more excited.
The feedback that stood out to me was to show more emotion in my voice when I spoke. This time around, I decided to stand up and try to move around to incite more emotion in my voice. I also tried to sound more excited.
Create a Customer Avatar
My prototypical customer is a UF undergraduate female who is a sophomore. She is from Hoboken, New Jersey and is studying Computer Science minoring in Graphic Design. She likes to spend time with friends and family, listen to music and shop. She loves watching Netflix and Hulu. she especially loves Marvel movies. Since she is an engineering major, she spends a lot of time at the library studying alone or in groups and doing homework. She is also involved in extracurriculars. She is a member of the annual fashion show, Fashion Xclusive. She is a model and on the executive board. She does not have a car because her parents do not think she needs one while she's at college. She loves reading comedy-drama books and young adult romance novels. She just turned 20 years old, however, she feels like she is 30. This is because since she stays up so late studying, she does not get enough sleep at night.
She lives at University House off campus and loves her apartment complex. Because she is a female she realizes that there are some dangers of walking home alone at night, so she takes as many precautions as she can. She walks with her keys in her hand in case someone tries to attack her and her facetime her mother as she is walking. She also makes sure to continuously look around her to make sure she is not being followed. She ends up walking home at night basically every day, however with the longer days, she feels she has more time to walk home since the sun sets later.
I do have a lot in common with the prototypical customer. We share the same interest and hobbies, however, I am a junior and am a business student. We both do not have cars and end up leaving home late due to studying and homework. We both also live off campus and have to walk home alone at night. I do not think it is a coincidence that we have things in common because my business idea came from my personal experience and how to fix that. Therefore, the prototypical customers and I would share similarities because if I was not the creator of the idea, I would also be a prototypical customer.
She lives at University House off campus and loves her apartment complex. Because she is a female she realizes that there are some dangers of walking home alone at night, so she takes as many precautions as she can. She walks with her keys in her hand in case someone tries to attack her and her facetime her mother as she is walking. She also makes sure to continuously look around her to make sure she is not being followed. She ends up walking home at night basically every day, however with the longer days, she feels she has more time to walk home since the sun sets later.
I do have a lot in common with the prototypical customer. We share the same interest and hobbies, however, I am a junior and am a business student. We both do not have cars and end up leaving home late due to studying and homework. We both also live off campus and have to walk home alone at night. I do not think it is a coincidence that we have things in common because my business idea came from my personal experience and how to fix that. Therefore, the prototypical customers and I would share similarities because if I was not the creator of the idea, I would also be a prototypical customer.
Friday, March 1, 2019
What's Your Secret Sauce
- I am very determined. Once I set a goal, I try everything I can to reach it.
- I like to be goofy and make others laugh.
- I am very self-aware and emotionally intelligent.
- I am respectful and polite.
- I tend to have a very active imagination which can be good and bad at times.
#1 - Kaitlyn - roommate
Kaitlyn said one of the things that makes me unique is my nonjudging attitude and the ability to respect others secrets. She also said it was refreshing to be around someone who knows the value of hard work.
#2 - Dean Robinson - father
He said the first thing that makes me unique is my courage and ability to jump into things without hesitation. He also said I am self-less and will do a lot for others. Lastly, he said I am intelligent and that he thinks I will do well in life.
#3 - Dena Robinson - sister
Dena said that my ability to choose authentic people to surround myself with is unique. She also said I am wise beyond my years and I am good about weighing different viewpoints and information before coming to a decision or opinion of my own.
#4 - Rhoenna Robinson - mother
My mother overall said I am special. She said I am courageous, happy, funny, and have a pure nature. She also says I am brave and sweet, and reminds people of "everyone and no one".
#5 - Sarah - roommate
https://www.youtube.com/watch?v=BZcRDueazRk
Sarah said that the thing most unique about me was my positivity. She said I am able to be happy and make others around me happy in the process.
I was very shocked about everything everyone had to say about me. I did not know they saw me in that manner. Also, the qualities I had come up with in the beginning were very different from the qualities the interviewers came up with. I had some difficulty figuring out what makes me unique, but the interviewers were able to think of an answer so quickly. I was not aware that I had affected all of these people in a way, that made them think so positively of me. I would not make any corrections to my list because some of the qualities I put down were different from what the interviewers said. Most of the unique qualities that I put are not noticable to anyone but me so I would keep all of them.
https://www.youtube.com/watch?v=BZcRDueazRk
Sarah said that the thing most unique about me was my positivity. She said I am able to be happy and make others around me happy in the process.
I was very shocked about everything everyone had to say about me. I did not know they saw me in that manner. Also, the qualities I had come up with in the beginning were very different from the qualities the interviewers came up with. I had some difficulty figuring out what makes me unique, but the interviewers were able to think of an answer so quickly. I was not aware that I had affected all of these people in a way, that made them think so positively of me. I would not make any corrections to my list because some of the qualities I put down were different from what the interviewers said. Most of the unique qualities that I put are not noticable to anyone but me so I would keep all of them.
Figuring out Buyer Behavior No. 2
My first interviewer said when she evaluates different products, price is the most important factor she considers. The second most important is quality. For her, the price is the most important because she does not have a lot of money to spend carelessly, so she tries to buy cheap things to save money. After she finds the cheapest products she will choose the one with the best quality to try and get the best deal possible. She said she likes shopping both online and in stores. In stores, she can try out the products to make sure they work like they are supposed to. However, sometimes items are cheaper online. Also, some products are only sold online, like the merchandise of a celebrity or items from an online store. She says she also has more options online. Whether she is buying online or in-store she will use her debit card. She says she feels most satisfied with her purchase if she knows she saved a good amount of money. She says even if the quality is not as good as another product she feels good because she was able to save money on the purchase.
My second interviewer says she weighs price and quality somewhat equally with quality being a little more important. However, if a product is of better quality, she does not mind spending more money on it. She says quality is of more importance because products that are better quality last longer, so the extra money you are paying is worth it. She prefers to buy things in-store because she often has difficulty with online shopping. She says the items take a long time and sometimes what she bought is not what she received. However, she does not mind shopping with Amazon because most times they are reliable. When she purchases she only uses a debit card because she does not want to "fall into the trap of credit card debt". She feels good about her purchase if it works like it should and is what she thinks is the best quality.
My third interviewer said the weight of different factors depends on the product. If it is a simple, everyday product like toothpaste or a notebook then price is more important. However, if it is an important purchase like a new computer then quality will be weighed heavily, with the price coming in as a close second. He almost always makes purchases in store, mostly because he can see exactly what he is buying. He most times tries to use his debit card, but he does have a credit card that he will put some purchases on if he does not have enough cash in is checking account. He decides if he's satisfied with a purchase by testing it out to see if he likes how it performs. He will also show it to his friends and see what they think of the purchase.
Overall, this segment seems to weigh price and quality equally in a lot of decisions. However, with certain purchases, one may be more important than the other. They also prefer in-store purchases because you are able to see exactly what you are buying and can test it in person to see if it fits your needs. They decide a purchase is the right choice mostly based off of how well it satisfies their need and how much it cost.
My second interviewer says she weighs price and quality somewhat equally with quality being a little more important. However, if a product is of better quality, she does not mind spending more money on it. She says quality is of more importance because products that are better quality last longer, so the extra money you are paying is worth it. She prefers to buy things in-store because she often has difficulty with online shopping. She says the items take a long time and sometimes what she bought is not what she received. However, she does not mind shopping with Amazon because most times they are reliable. When she purchases she only uses a debit card because she does not want to "fall into the trap of credit card debt". She feels good about her purchase if it works like it should and is what she thinks is the best quality.
My third interviewer said the weight of different factors depends on the product. If it is a simple, everyday product like toothpaste or a notebook then price is more important. However, if it is an important purchase like a new computer then quality will be weighed heavily, with the price coming in as a close second. He almost always makes purchases in store, mostly because he can see exactly what he is buying. He most times tries to use his debit card, but he does have a credit card that he will put some purchases on if he does not have enough cash in is checking account. He decides if he's satisfied with a purchase by testing it out to see if he likes how it performs. He will also show it to his friends and see what they think of the purchase.
Overall, this segment seems to weigh price and quality equally in a lot of decisions. However, with certain purchases, one may be more important than the other. They also prefer in-store purchases because you are able to see exactly what you are buying and can test it in person to see if it fits your needs. They decide a purchase is the right choice mostly based off of how well it satisfies their need and how much it cost.
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